(Dailymail) A Belvedere Vodka advert went down less than smoothly than planned, leaving the company furiously back-peddling after it appeared to belittle the seriousness of sex attacks. The ad, which was shared on the brand’s official Twitter and Facebook feeds on Friday, pictures a terrified-looking woman lurching away from a grinning man, with the slogan ‘Unlike Some People Belvedere Always Goes Down Smoothly’ written across the bottom. An apology from the brand only made matters worse, with fans complaining it failed to address the apparent rape reference. Another wrote on Facebook: ‘Belvedere Vodka, your apology is insufficient as it does not accept responsibility for promoting rape-culture.’
